After CrewCommCenter was launched last summer, we analyzed crew usage of the system and came up with the following interesting observations: Customers that previously offered free email and had crew pay themselves for sending SMS, free email was approximately 70 % of the traffic and SMS 30 %.
After some of our customers offered the free SMS service to the crew, we observed the following usage pattern:
Free Email 20 % - Free SMS 80% of the traffic.
This shows that when SMS is offered for free to the crew, SMS is by far the preferred messaging option for crew to stay in touch with their loved ones.
We believe that the main reason for this is that:
Crew can reach their family members more easily as SMS messaging is so common especially among kids who use mobile phones.
There is no need to use a home computer or visit an Internet café. Messages arrive more quickly to family and friends since they carry their mobile phones all the time.
It is also easy for the receiver to reply to incoming messages as they do not need to login into their PC or go to an internet café.
We have also analyzed user experience using the CrewcommCenter on Vsat equipped vessels. Here also,
SMS is very popular. We also see the thin chat client as a big advantage to the crew. All this leads to less
browsing and, as a result, better bandwidth utilization of the Vsat line.
Our objective is, and will continue to be, to provide Crew the best possible messaging tools for them to
stay in touch with their loved ones. This is based upon the satellite communications equipment the
ship owners have invested in and we seek to do this in the most cost efficient way.